Personal Injury Telemarketing: The “Soft Dangers” of Hands-Free Communication
For years, agencies like the National Highway Traffic Safety Administration have been looking at accident injuries and fatalities in all 50 states, wondering about how distracted driving plays into the bigger picture. Lately, though, there’s been a shift in focus. While recent years saw a lot of state laws about “texting and talking” on handheld phones, new reports indicate that distracted driving might be a more fundamental problem based on the idea of sharing the driver’s mental space with sophisticated telecom technologies. A bigger debate on the dangers of “split concentration” is likely to be part of the long term focus of insurance companies, as well as medical provider offices serving auto accident victims, or third party chiropractic advertising or personal injury telemarketing companies.
A new Slate piece by writer Jeff Hecht July 28 puts all of this in transparent terms, showing reports from AAA and other sources that suggest even hands-free communication can be more dangerous than drunk driving. “Nobody likes to be told ‘hang up and drive’” writes Hecht, “but that’s the right message.”
A lot of the points brought up in this and other articles make sense. For example, in covering Apple’s iOS7, Hecht points out what’s been effectively proven many times; that especially at higher speeds, even a secondary distraction from the road ahead can be disastrous. Then there’s the idea that even with the driver’s eyes on the road, mental distractions can cause slow response times, simply because our brains aren’t built to multitask in these advanced ways.
Distracted Driving: The Long-Term Picture
As Hecht points out, it’s unlikely that a lot of state officials will be ready to act quickly to ban hands-free systems, especially since they’ve just spent so much effort on getting teens and other drivers to stop texting or gabbing on hand-held phones. Instead, better outcomes will probably depend on a widespread public awareness campaign, along with greatly increased premiums for system users. But barring a resurgence of public transit or driverless cars, efforts to combat distracted driving will probably come up against the modern consumer’s need for daily multitasking in order to satisfy all of the demands of a career and family or personal life.
Personal Injury Telemarketing: Getting the Word Out
Issues like this are so important to medical businesses because they deal with the tragic effects of serious auto accidents. Chiropractic advertising services or other support offices have a role to play in helping accident victims or others to understand why accidents happen, how to promote safety, and what to do when a person finds himself or herself facing lifelong injury after a collision. Knowing about all of the big risks and changes in a state’s auto insurance industry can help these businesses to reach out to accident victims with the information that’s likely to help them, both in representation and claims resolution, and in getting the quick and adequate care that will minimize future health conditions.